About Asmo Fashions

Inspired by great couture to prêt-à-porter designers

Cheikh “Asmo” Diagne

We weave love into each piece created starting with the fabrics.

Asmo Fashions believes in making timeless luxury goods, where each piece reflects elegance and individuality. This fashion house was started as a result of necessity for Asmo, who recognized early on the challenges faced in the search for fitting and stylish apparel. At a young age, Asmo’s household responsibilities included sewing and ironing clothes for his siblings in Senegal, a task that ignited his passion for fashion and craftsmanship. As he started to grow, he faced the struggle of finding clothing that would accommodate his frame, which ultimately forced him to learn the delicate art of altering his own clothing. This necessity blossomed into a transformative journey to France, where Asmo embarked on his professional studies in fashion design, absorbing the rich culture and techniques that would shape his future creations. In 2003, after years of dedication and hard work, Asmo Fashions was officially launched by Cheikh “Asmo” Diagne, who aimed to offer a refreshing perspective in the fashion industry. Marcus G joining in mid-2008, they collectively infused new energy and vision into the brand, propelling it to greater heights while maintaining its core values of quality and creativity.